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In total legacy

The legislations restricting the use of email for commercial purposes are various. The difficulty lies less in their complexity than in their superimposition. These rules follow from European guidelines and are transposed in the member countries in a not particularly harmonious manner.

What should be reminded for email communications towards companies?

The owners of databases are bound by various obligations of statement of their base, data protection, information, etc.

CNIL in France, the Commission of Protection of Private Life in Belgium are in-charge of the control of the laws. All our bases are perfectly legal from that point of view:

For what regards the use of these bases for commercial purposes in companies, the situation is as follows:

· In France,generic addresses (info@…, sales@…, direction@…) as well as contact addresses (Pierre@societe.fr, jacques@monentreprise.com, etc.) can be exploited in the opt-out system, namely one assumes the addressee's consent to receive commercial emails, unless otherwise specified.

· In Belgiumonly generic addresses (info@…, sales@…, direction@…) can be exploited in the opt-out system, namely one assumes the addressee's content to receive commercial emails, unless otherwise specified.

emailReference addresses are hence perfectly usable for commercial purposes

Caution: the legal rules imply subtleties and specific modalities. Please refer to the texts we are mentioning at the bottom of the page.

But have no fear, if you comply with some rules of sound transparency:

· show clearly your identity and the object of the message (advertising).

· comply with the provisions on games and contests.

· allow people to cancel their subscription.

· have respect for their right of opt-out.

For consulting the French law: click here

For consulting the European guideline:click here

For consulting the Belgian law : click here

and its first enforcement decree : click here